The Exposure Engine Playbook
Buy attention profitably at the exact moment buyers raise their hand.
The problem it fixes. Nobody outside your current list knows you exist.
The Content Compound System
Each step hands off to the next. The playbook shows how to build every one.
- STEP 1Publish the pillarShip 1 pillar on Monday or Wednesday each week
- STEP 2Check pillar formatEssay, podcast or video sets the atomic mix
- STEP 3Split into 8 atomicsEach atomic gets its own hook per channel
- STEP 4Route to surfacesOwned, rented, direct or cross-link destination
- STEP 5Ship the 2-week tail2 atomics on days 2, 4, 7, then 10-14
- STEP 6Report the compoundWeekly compound rate plus reach per hour report
Your First Pillar Split
8 channel-ready posts from 1 idea, each built to open with a real number. Paste it into ChatGPT, Claude or Gemini. Fill the [brackets] for a sharper result, or leave them blank.
You are my Repurpose Splitter. My business: [your business]. My buyer: [your ideal client]. My pillar: [paste a post, notes or 3 bullets]. My real numbers: [1 to 3 results you can prove]. If a bracket is empty, assume I run a small B2B marketing agency, write on why 1 pillar split into 8 posts beats posting daily, and put [NUMBER] where a real number belongs. Never invent numbers. Write 8 pieces: 3 LinkedIn posts (hook, numbered list, contrarian claim), 1 X thread of 10 tweets, 1 newsletter section, 1 60-second YouTube short script, 1 30-second TikTok script, 1 80-word sales email. Each gets its own hook and 1 CTA.
9 actions. Each takes under 15 minutes.
Every part of the playbook opens with 1 of these. Do them in order and the play is live in 30 days.
- 01The Opportunity. List 1 real client story and 1 real number for each client. A client with neither is not ready for this play yet.
- 02The 7 Exposure Levers. Start a proof bank. List every real number you can cite for your agency and 1 client, with the source next to each.
- 03The Content Compound System. Pick 1 recent client pillar. Map its 8 atomics to days 2, 4, 7 and 10-14 on a simple calendar.
- 04The 6 AI Employees. Paste the Pillar Drafter system prompt into Claude with 1 client call transcript. Judge the draft against that client's voice.
- 05The 30-Day Install Plan. Copy the 4-week checklist into your task board as a template. Duplicate it once for your agency and once per client.
- 06Deploy With AI Agents. Paste the master prompt into Claude with this playbook attached. Fill in [company_name] with your top client and run it.
- 07Real Numbers From AGL Clients. Pick 1 client win. Write it as situation, what was broken, what you did and what happened, with 1 real number.
- 08Free Tools + Deep Research. Run 1 client's top sales question through AlsoAsked or AnswerThePublic. Save the related questions as that client's answer piece list.
- 093 Traps That Kill This. Count the surfaces each client posts on. Cut any client above 2 back to LinkedIn plus 1 other.
More in-market buyers see the founder each month, without paid impressions.
Inside: what the client gets, what you deliver each month, and what the client’s context pack must hold so no one asks them twice.
- The play on 1 page
- A summary and 1 action for every part
- The 6 AI roles, as a team map
- The 30-day install with gates
- A 5-prompt kit, the Done Card and a Friday scoreboard
Get the full 62-page playbook. Free.
Every part has a 2-line summary and 1 action. Diagrams, prompts and a scoreboard included.
Want me to pick the playbook that matches your setup? Tell me what your team runs on.