How much time do agencies lose re-explaining clients to AI tools?
It depends on 4 numbers: minutes per re-brief, re-briefs per account per week, accounts per person and team size. Example: 6 people with 8 accounts each, 3 re-briefs a week at 10 minutes, lose 24 hours a week. At $75 an hour that is $93,600 a year.
The formula. Minutes per re-brief, times re-briefs per account per week, times accounts per person, times people. Divide by 60 for hours.
Worked example.
- 6 people, 8 accounts each.
- 3 re-briefs per account per week, 10 minutes each.
- 24 hours a week. About 104 hours a month.
- At $75 an hour: $7,800 a month, $93,600 a year.
Run your own numbers. Use the free calculator at https://agilegrowthlabs.com/capacity-leak-calculator, or ask the free AGL Agency Capacity connector in Claude.
How to cut it. Keep 1 client context file that every AI tool reads first. When AGL mapped 1 internal team, 80% of activity involved sharing information and context.
Note. These are estimates from your inputs, not a guarantee.
FAQ
- What is a re-brief?
- Any time someone explains the client again to a person or an AI tool before they can start the work.
- Is the example typical?
- It is an example built from sample inputs. Run your own numbers in the free calculator.
- How do agencies stop re-briefing AI?
- They keep 1 client context file and load it into every tool, so each chat starts with the client.